Trade fair
Elmässan in Stockholm highlights growing interest in Simplewire
Two days at Elmässan in Kista brought productive conversations and visits from our partners, Elma and Kamic.
More interest in the Swedish market
The stand was busy throughout both days, and we had many useful conversations about cable identification, troubleshooting and labelling. The fair went very well, and the response made it clear that more Swedish businesses are interested in a simpler and safer way to work with existing installations.
For us, Elmässan was therefore more than a successful fair. It was another sign that demand for Simplewire is growing in Sweden, among electricians, installers and businesses looking for a clearer overview of their installations.
We return home with new contacts, valuable feedback and even more motivation to continue developing our presence in the Swedish market.
“Elmässan confirmed what we are already seeing: interest in Simplewire is growing in Sweden.”
Dick Hellman, Country Manager, Simplewire
Partners at the stand
Elmässan was not only an opportunity to meet new and existing customers. The two days also brought our partnerships to life at the stand.
On the first day, Elma joined us at the stand for a couple of hours and helped demonstrate Simplewire. Kamic did the same on day two. This gave visitors the opportunity to meet both us and our Swedish partners and have a more practical conversation about the solution and its possibilities.
We appreciate the support and greatly value our partnerships with both Elma and Kamic. Their presence helped make the two days even better.
A flexible solution for smaller businesses
One of the most interesting conversations at the fair was about three businesses that wanted to buy one Simplewire system together and share it.
For smaller businesses, a joint purchase can be a practical way to gain access to the system, even if each business does not have enough work to justify its own. With jobs planned accordingly, the system can be used in turn and provide value in several places.
It also shows that there is more than one way to start using Simplewire. What matters most is finding an approach that suits the business's size, jobs and day-to-day work.
Thorbjørn Riis
Thorbjørn writes about Simplewire's products, customers' day-to-day work and developments in the market.