Tivoli and CPH Airport have purchased award-winning technology

New technology from the entrepreneurial company Simplewire, which creates an overview of complex electrical installations, won the Danish Tech Challenge 2021 after a pitch at Industriens Hus. Tivoli and CPH Airport have already placed orders with the company.

Just last week, the entrepreneurial company Simplewire landed its first order with Tivoli Gardens. Shortly after, another one landed at CPH Airport, which can save 6-7 million euros annually with new technology that quickly creates an overview of complex electrical installations.

On Thursday evening in Industriens Hus, Simplewire and the three founders, Dennis True, Peter Tune and Sasha Beck also won the Danish Tech Challenge 2021.

- We've gone through an insane maturation as a company that we would never otherwise come close to. In the Danish Tech Challenge, you become part of an impressive community of talented and helpful people who have given us an invaluable network. The next step for us now is to start collecting data from our customers, and then the goal is to reach 35 customers in total this year. First we need to raise half a million euros through a brand new investor team, which will require skills in production and scaling," say the happy winners from Simplewire.

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Electricians could be facing a revolution

The jury had the following words for this year's winner:

"First of all, we would like to emphasize that we are deeply impressed by all the finalists - especially their commercial maturity. Simplewire stands out because their technology has the potential to impact an entire industry. The process of locating electrical installations and wires in the electrician's trade could be about to be revolutionized. The technology is so simple that one is tempted to ask why it hasn't been invented before, which is characteristic of great inventions."

Simplewire was in the final with Kombo Audio, Sincere Aquaculture, StaySeat and WOHN, but has been joined by a total of 20 entrepreneurs during the Danish Tech Challenge process. Those that did not make it to the final were Aerial Tools, AQ Feed, Blue Atlas Robotics, Brøg, Ceus, Exo360, GripWiq, HEMBOO, Hydrosafe, NAUST Robotics, Fionia Locker, Sensæ, StepUp Horse, VenomAID Diagnostics, and Viking Drone.

- Our first and foremost task is to help these startups. Over the past two years, hardware startups have been hard pressed both in talent attraction, but especially in the supply chain challenges we see globally. Component scarcity is hitting hard, but on the other hand, it's our job in the program to get them ready for a changing world and ensure that they have their house in order early on," says Steen Donner, CEO of DTU Science Park, which has organized the Danish Tech Challenge in collaboration with the Danish Industry Foundation since 2014.

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Impressive moves

The Danish Tech Challenge is an intensive program that pressure tests 20 startups in every corner of their business so they can get to market faster. The program has created more than 1000 jobs and 250 new hardware products have been launched.

- The road from good idea to first order is a long one for industrial entrepreneurs. With the Danish Tech Challenge, we want to help entrepreneurs so that more survive and more succeed - and we've actually succeeded quite well for many years now. It's impressive how quickly companies move when they participate in the Danish Tech Challenge. The winners from Simplewire are a good example, but the other participants have also made great strides over the past six months. Whether it's new technology, internationalization, sustainable production, or something else entirely, these companies are ready to take on the challenge and constantly improve. It's great to see," says Sten Scheibye, Chairman of the Board of the Danish Industry Foundation.

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The big ones open their doors

At DI, Sine Linderstrøm, newly appointed team leader for regulatory simplification, entrepreneurship and SME policy, is excited about the breadth of entrepreneurs represented.

- It's impressive to see the range. Everything from technology for farmed fish to drones and a tool for measuring the health of horses. It bodes well for Denmark's future," says Sine Linderstrøm.

She believes that Denmark is well placed to be the birthplace of many of the companies that will create the solutions of the future.

- At the same time, we see that many of the large and established companies are starting to open their doors to collaborate with entrepreneurs. They need the innovation that startups bring in terms of becoming more digital and sustainable. For the individual startup, this can provide significant scaling opportunities. That's why we hope to see more of these types of win-win partnerships in the future," says Sine Linderstrøm.

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